The Ullage Wines Project
Growing up in an iconic wine region, as well as being a consumer of the product on more than one occasion, I’ve always been entertained by wine labels and their packaging. If there are wine bottles displayed in any place, you will find me front row and center, entranced.
With that in mind, I made wine labels.
This was the brand's label when I was brought in to help. They felt it wasn't serving them any longer and needed some creative help. The brand was ultimately looking for something exciting, playful, and "unconventional" to help steer their consumer base in a new direction.
I came up with this artwork and helped the brand decide on the right choice of bottle glass, as well as a new size and shape for the printed label. Additionally, I created unique individual "attitude statements" on the back of each bottle (see below) that we felt represented the spirit of each wine, as well as helped coin one of the brands catchphrases "Serve chilled, with anything". I proposed adding QR codes on the back of the bottles to help bring customers directly to each specific wine product webpage. The consumer could not only read in-depth details regarding the wine, but also learn more about the brand and purchase more offerings.
Ullage Wines. This is the full label 'wrap', meaning its one label that has both the front of the bottle and the back of the bottle all on one piece of paper and it then wraps around the bottle vs. two separate labels for front & back.
(Left) An example of one of the many original product descriptors I wrote for each bottle in their online wine shop.
